Why Your Small Business Should Hire a Florida Video Professional

Whitney Media Productions producing videos for turning point autism centers

Producing a Business Video? Here are Four Benefits in Hiring a Video Professional

You have a video camera that makes a better image than some professional cameras made 15 years ago, right on your smartphone! So why not use it to make your business video? Why spend money to hire a professional video production company?

Because any time you SPEND trying to create a video yourself, you take away from working on your business. Beyond that, consider what a pro brings to your video project.

Video Professionals Have the Knowledge & Experience in Video Production

When you were learning your business, how long did it take you to get good at what you do? Don't you get even better at it every day?

Video professionals have the education and experience to make the video that your company needs. They can suggest different ways to present your subject. Preparation is the key to an effective video; pros know how to prepare for successful video production. During video shooting, they know how to get the best from the people on camera, whether they're professional actors or company employees. Pros think on their feet, and take advantage of what everyone is brings to the production. Quite simply, they come up with solutions when things don't go as expected. How? Because they have a long list of problems they’ve solved in past projects.

Video Quality & Professional Equipment Make a Big Difference

Your video speaks volumes about your company. If the picture is poor quality, if the people on camera are hard to understand, your viewers see your company as amateurish.

Video professionals make videos that represent your company well. They go beyond adequate sound and a clear picture. Pros use professional equipment capable of outstanding pictures and great sound and know how to use it. They use lighting, camera angles, camera movement, and many other techniques to weave together a production that affects your audience on both conscious and subconscious levels. Without realizing it, your viewers associate their positive viewing experience with your company's good quality.

A Videographer Can Improve the Overall Effectiveness of Your Business Video

When you want to convince a buyer, a professional video affects both intellect and emotion. When you teach your employees, a professional training video shows them exactly how to do it, in a way your employees will remember. The video saves you and your trainers time and is concise, so it doesn't waste your employees' time. For those who are unfamiliar with your company and its products and services, a professional video is not only informative, it makes a good first impression.

How to Find a Video Professional

Ask business owners about their experiences working with a video pro. Good or bad, you can expect a similar experience. Look at the pro's client list. It shows versatility. Look at the pro's sample reel and a couple of their videos. You'll get an idea of the quality of the work, and how well the videos work for their clients. Finally, talk to the pros on your shortlist, to determine how well they might work with you.

We would appreciate you including Whitney Media Productions on your list. Get in touch by phone or text. We look forward to working with you.