Five Key Points To Consider About Leveraging Video For Your Business
/So, you're a business looking to amp up your marketing game, and video has caught your attention. But you're still on the fence about whether hiring a video production company in Orlando is the right move for you. You might be wondering, where should you invest your time and energy? Will a business video really help your company grow? Let's dive into it and examine the question.
Video Isn't a Magic Fix: First things first, let's get real. Video production isn't some secret elixir that can solve all your business challenges. If your product needs improvement, and your customer service is lacking; no amount of video magic can save you. Those issues require a different approach. Assuming those aspects are in good shape, the question remains: why hire a video production company?
Speeding up the Conversion Process: In a nutshell, video can speed up the conversion process. According to various sources, it takes around 5 to 20 touchpoints to engage a new lead. But when done right, video can answer a prospect's questions, educate them, and even trigger emotions that lead to a purchasing decision. Just think about it—how many times have you seen a video on your phone that made you laugh, think, or take action? People love videos, and that trend isn't going away anytime soon.
The Power of Implementation: Now, how you implement video is crucial. Picture this: you've had some back-and-forth emails with a prospect and finally have a face-to-face meeting. After a great conversation, you want to follow up and provide more information. Instead of a regular email, imagine being able to share a product video or a testimonial from a satisfied client. That can make a huge difference! Plus, depending on where you host the video, you'll have access to valuable information. Did they watch it? How much of it did they watch? With these insights, you gain leverage in the sales game.
Overcoming Hesitations and Taking Risks: So, what stops some businesses from embracing video marketing? It's often fear, the idea of taking risks, and stepping outside their comfort zone. They wonder if the rewards will outweigh the investment and the time commitment required during the production process. Valid concerns, but let's face it—entrepreneurs, successful small business owners, and department heads for large companies face these challenges every day. Without risk, there's no reward.
Understanding Return on Investment: If your company's product or service brings in recurring income or commands a significant price, video marketing makes even more sense. You can start understanding the return on investment. Let's take the example of air-conditioning companies in Orlando. We did a quick search and found that only one out of ten companies on the first page of Google had a professionally produced video on their website. That's a golden opportunity! Statistics show that shoppers who watch videos are twice as likely to buy, and businesses that prioritize video marketing increase their revenue by almost 50% compared to those who don't. So, the potential is huge!